Bumper Xmas (or was it?)

Published on January 20, 2012 by The Editor · No Comments

The Wowster examines the truth behind the increase in Christmas sales.

Christmas sales were up this year. A cause for rejoicing. Yes. But.

It has come at a price of cost cutting which could come back to haunt the retail trade.

John Lewis, Sainsbury’s, Next and Burberry had very merry Christmases indeed, but not so great for Tesco’s, Argus and HMV.

It would seem that a powerful differential was a strong online presence which strikes your reporter as fairly amazing.

You would have thought going into 2012 the High Street would be familiar with the power of the Internet as an indispensable part of their marketing mix, particularly the bigger names. But not so it would seem.

It doesn’t take a genius to understand that people go shopping to window show and price compare, the real shopping is done online. And if you are not properly prepared you are in deep trouble.

The sales were up by 2.2 per cent and although it does not tell the whole story, particularly in the price cutting front, perhaps there are more than enough reasons to be cheerful.

As seen in this report

The Wowster is the pen name of Nathan Goldberg, wowdewow publisher and founder. Big on go compare.

Do feel free to comment on whether you think online is best for shopping.

If you want to blog for wowdewow and be paid write to info@wowdewow.com and we will send you guidelines on how to write for us.

We are looking for an experienced blog editor familiar with wordpress and who has writing skills. If that’s you, write to info@wowdewow.com with your CV and we’ll get back to you.