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Google Most Popular Company

The Wowster is slightly taken aback by Google being voted the most popular company They spy on you. They are ruthless business operators. And yet they are the most popular company in the U.S. Go figure. We're talking about Google who is never out of some court or other for invasion of privacy and other assorted sins. Nevertheless 82 percent of Americans expressed a ...

How Now Purple Cow?

The Wowster pays tribute to his Purple Cow hero Seth Godin is a hero of mine. The author of Purple Cow, ground breaking book on differentiation, has been a source of inspiration and delight over the years. He is the maverick who ...

Pricing Strategies In Marketing

The Wowster on pricing strategies in marketing. It matters. In pricing strategies on marketing, the way you portray your prices can make a significant difference, get it wrong and you could lose money. One example is the way restaurants price their menu. ...

Google To Take Your Temperature

The Wowster on tailored advertising as Google gets set to take your temperature. Advertising will be tailored to take your temperature. Literally. Also the sounds around you will be monitored as you carry your mobile phone to ensure you get the advertising ...

Top Footballers Face Bankruptcy

The Wowster on top footballers who are facing the woes of bankruptcy. The spectre of bankruptcy is catching up  with Britain's high earning top footballers. Mark Sands who is handling five bankruptcies of ex premiership stars, says the rise in bankruptcy will ...

US Economic Growth Up Again

The Wowster on the the continued US economic growth The US economic growth was up for the third month in a row putting on 227,000 jobs in February. Employment has been rising for the past six months but the jobless is stuck ...

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