Marketing

Binge Drinking Solutions (possibly)

The Wowster on 10 solutions to stop binge drinking It's that time of year again. How to stop binge drinking before it wipes out the UK population. Ten ideas have emerged as follows: Subtly make drinks weaker...somewhat whacky and unlikely to work... A minimum price for alcohol... attacking profits. Er, again not likely Get people back into pubs...when weren't they in pubs? Raise the legal drinking ...

Yes To The Dress

The Wowster on why New York is saying a big, flouncing yes to the dress In times of fiscal restraint, there are some purchases that are completely recession proof. New York is proof of this with it fascination with the full on ...

Affordable Marketing = Guaranteed Results

The Wowster underlines the importance of guaranteed returns which means affordable marketing in business We all need help in business. It is a fact of life. And boy will you get offers of help, especially if you've got money to spend. You should ...

Steve Jobs Revealed

The Wowster on the unexpected pleasure of reading about Steve Jobs revealed It was with no great enthusiasm that I bought Steve Jobs: The Exclusive Biography by Walter Isaacson I didn't quite expects a snow job (sorry, no pun intended) but my ...

Times are changing

The Wowster on why times are changing for marketing My very good friend Keith (yes it's him once again) tells me times are changing, that marketing that worked a year ago no longer works and he seemed rather bewildered. Keith is an ...

Irresistible You

The Wowster asks what makes irresistible you? How can you do business so you become an irresistible you, unmissable? This is the question we entrepreneurs ask ourselves all the time. We know what to do usually, stand out from the herd, get ...