Biz Ideas

Affordable Marketing = Guaranteed Results

The Wowster underlines the importance of guaranteed returns which means affordable marketing in business We all need help in business. It is a fact of life. And boy will you get offers of help, especially if you've got money to spend. You should accept it but only if there is a payment on results arrangement or a performance guarantee or at the very ...

Steve Jobs Revealed

The Wowster on the unexpected pleasure of reading about Steve Jobs revealed It was with no great enthusiasm that I bought Steve Jobs: The Exclusive Biography by Walter Isaacson I didn't quite expects a snow job (sorry, no pun intended) but my ...

Riding To Rangers Rescue?

The Wowster hears the clip clop of a Glasgow Rangers rescue or is it just his imagination? Clippety clop, clippety clop, can this be a Glasgow Rangers rescue? Amid the debris of the once proud football club sounds of hope have ...

Times are changing

The Wowster on why times are changing for marketing My very good friend Keith (yes it's him once again) tells me times are changing, that marketing that worked a year ago no longer works and he seemed rather bewildered. Keith is an ...

Bank Security in Tatters

The Wowster on bank security being hacked Banks security is not quite what it used to be. Certainly it is no longer safe to leave your money with them. What with casino banking and hackers cracking new online banking, where can you ...

Irresistible You

The Wowster asks what makes irresistible you? How can you do business so you become an irresistible you, unmissable? This is the question we entrepreneurs ask ourselves all the time. We know what to do usually, stand out from the herd, get ...